The power of social media

As you know, I usually do not write about negative things. Wines which I did not like, I do not report about. Similarly I deal with restaurants I visited and dishes which I found wanting.

In more than 5 1/2 years as food and wine blogger, the Man from Mosel River has only twice issued a critique. In both cases it was about wineries I visited where I felt ill treated. One was about Punt Road Winery in the Yarra Valley, Victoria, Australia. The second about Weingut Von Othegraven in Kanzem, Saar, Germany.

In both cases senior management of the wineries in question has apologized to me. Punt Road got back to me within days, Von Othegraven respondedn within two weeks. In both cases I have accepted the apology. And in both cases I was invited to visit again. The wine-maker of Von Othegraven offered a wine tasting to make good for the sloppy service I encountered when visiting the place last July.

I find this very remarkable. It shows that in the time of the fast internet and social media, businesses cannot afford not to respond to queries. This is a very positive thing. Consumers have not only purchasing power but also the power to influence the public perception, the image of a company.

This experience confirms that my cautious use of negative critique is justified, and effective.

Cheers everybody

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