Terroir Moselle – A marketing initiative for wine from the Mosel

December 27, 2012

The Mosel

Steep vineyards along the Mosel river

When I visited my home town Trier recently, I came across an article in the local newspaper about the joint marketing efforts of vintners of the Mosel river.

With the help of government (in this case the European Union), producers from three countries – France, Luxembourg and Germany – have united their efforts to promote their produce: wine from the Mosel river.

Terroir Moselle is the name of the undertaking. The project shall benefit about 4,000 vintners across the borders of the three countries. It includes about 229 villages and hamlets along the river Mosel which are involved in grape and wine production.

The project was started in 2010 for a duration of three years. About 20 associations, institutes and other bodies from the three countries had initiated it after preparatory work in 2009.

The total area under vines along the Mosel is about 10,500 ha, 180 ha of which in the Lorraine, France; 1,350 ha in Luxembourg, and the remainder in Germany (Saar 110 ha and Mosel 8,880 ha).

Map Vignobles Moselle

The Moselle

“River, terroir, grape production and wine making” are the unifying features of the project. Producers in the three countries face similar challenges. Many are small family units with insufficient “muscle” to raise awareness for their products: high quality wines from the Mosel river, in highly competitive markets.

Unfortunately, the website does not give an account of the achievements and the impact of the joint undertaking. The newspaper article mentioned ‘joint tasting across borders’ and ‘presentations in international wine shows’ as examples.

The members of “Terroir Moselle” have now to come up with a plan to sustain activities after the end of the funding period (December 2013). The total amount of EU support for the three years is 250,000 EURO.

I wish them well.


First wine flash mob in Koblenz and Trier

October 29, 2012

My own flash mob in Bangkok

About a week ago history was made when the first “wine flash-mob” was conducted in Koblenz, and a much smaller one in my home town Trier. I learned it from facebook, and I wished I were there.

Funny is that the word flash of the term “flash-mob” sounds like “Flasche” which translates into German as “bottle”. So it is a “bottle mob”. Indeed about 200 wine lovers followed the invitation in Koblenz and congregated at the “German corner” (Deutsches Eck), a public square, where Rhine and Mosel river merge.

It was maybe the last warm autumn’s day (according to the organizers 21 Celsius) with blues sky, coloured leaves on trees, soft air with the hint that winter was not far away. Jan Wilhelm Buhrmann and Marco Pusceddu from the wine bar “Gavino” in Koblenz had invited to this un-usual event.

The event was part of an initiative by the German Wine Institute (DWI) to promote German wine. The title of the campaign was “become a wine spotter” (or discoverer) and it was conducted in the third week of October. In more than 400 restaurants all over Germany various events were held to promote German wine.

The bottle flash mob in Koblenz, planned for only 20 minutes, muted into a two hour public tasting and wine sharing where German “Gemuetlichkeit” reigned. Great stuff. I hope I can be there when they do it next time.